“The Conscience and commitment to promote corporate responsibility, maximizing the effectiveness of our donations and ensuring that every dollar given will be utilized in the most effective and worthy way possible.” THE CONSCIENCE WORLD FOUNDATION (CWF) will be the first non-profit charity of its kind, being permanently linked to a record label as a sister company. CONSCIENCE RECORDS INC (CRI) will operate as a full for-profit record label that will channel 20% of net profits (initially) directly to CWF, which will then use that percentage of CRI revenue to run the charity and redirect money to charities that have been pre-selected and approved by CWF. CWF will have a “roster” of permanent charities to which it will donate. CRI recording artists will get to choose one of these permanent charities and one of their own that has been approved by CWF. Once these two charities have been chosen, 20% of that particular artists music sales net profits will go to those specific charities distributed through CWF. CRI and CWF will easily earn the trust of the public and the admiration of corporate America. This trust will only make people and corporations want to support the efforts of CRI and CWF and the assets it represents. The main thrust of CWF will be to promote corporate responsibility by citing the success of CONSCIENCE RECORDS as an example and to set a higher standard in the world of charity foundations. By example and exposure, CWF will encourage other charities to increase the percentage of donations received that actually go to help their respective causes. The best way to lead is by example and THE CONSCIENCE WORLD FOUNDATION will do so by setting for-profit and non-profit precedents, sustaining and expanding upon them for years to come.
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